What Is a Trademark?

A trademark is a name, slogan, logo, design or other device (including a scent, color, or sound) by which a business identifies itself and its products or services to its consumers. A trademark develops and enhances its value though useage over time in association with good or services by acquiring customer recognition. A trademark allows consumers the ability to distinguish goods and services between competitors. A trademark may be registered separately in each state, in the entire United States through the United States Patent and Trademark Office (USPTO) and in foreign jurisdictions. SHERMAN IP attorneys have extensive experience pursuing strategies for registering and protecting your trademark rights in the United States and abroad.