Why Is It so Important?
A company’s trademark is more than just a calling card. It can be a company’s most valuable asset due to its ability to be recognized by its customers as a mark of quality and high reputation. It is the brand by which customers identify the quality of goods and services; the hallmark which allows customers to differentiate a company from all others. The continuity of your ongoing customer relationships, and thereby, the viability of your business, is your customers coming back for repeat goods and services. If they mistakenly go to your competitor, that lost sale can be the death knell for your business.