The Trademark Registration Process. What to Expect After your Application is Filed.

When it comes to registering a trademark, a lot of people are under the impression that you fill out the form, pay the fee and your mark is automatically protected. Unfortunately, this type of instant gratification is not the business model of the USPTO (United States Patent and Trademark Office). In ...

5-Hour Energy Wins a $20 Million Counterfeit Battle

For most people, the term “counterfeit” brings to mind either fake currency or knockoffs of items such as high-end watches or purses.  However, food and supplement products can also be counterfeited.  While the food/supplement manufacturers face the same risk of financial damage as their counterparts in the fashion and jewelry ...

Amazon Gets Tough with Sellers of Fake Goods

Amazon Gets Tough with Sellers of Fake Goods; Make Sure You Have a Federally Registered Trademark Listed in Amazon’s Brand Registry According to industry estimates, on a single day in late November, customers ordered more than 26.5 million items from Amazon. On average, that’s a mind-bending 306 items per second. Not all of ...

I Used to Be With The Band – Trademark Law

Business-savvy rockstars understand that a band name can represent a valuable brand. The idea that federal trademark protection can extend to a band’s name is not a recent one.  The registrant of the name of the 1940s and 50s smooth vocal group “The Ink Spots” claimed the name was first ...

The (Disney) Empire Strikes Back – Too Hard, Perhaps?

George Lucas’ original “Star Wars” (later re-titled “Chapter IV – A New Hope”) cost around $11 million to make in 1977, or about $40 million in 2016 dollars. According to one estimate, total Star Wars earnings from theatrical and DVD movie releases, books, toys, video games and the like are ...